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We are Proud to Partner with the Don't You Want Me Project

The Don't You Want Me Project is a social impact photography project dedicated to showcasing the beauty and resilience of LGBTQ+ people, and the transformative impact their rescue dogs have on them. The unconditional love and bond between pet and pet lover is truly something special, and we're proud to be partnering with the Don't You Want Me Project to share some of these stories.

Jack & Jet
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The Don't You Want Me Project

Co-founded by Jack Jackson, the Don't You Want Me Project provides a visual global platform for LGBTQ+ people and their rescue dogs to tell their stories through personal narratives and compelling images. Finding strength and purpose in the unconditional love, compassion and non-judgemental nature that is embodied in dogs, the Don't You Want Me Project watches and supports the participants heal and transform.

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Jada and Stella
Amie, Diana and Nassau Aurora & Tweeny Toby & Flint

Rescuing a Dog Can Rescue So Much More

Like the Don't You Want Me Project, Pet Valu believes when rescue pets find the right home it's often difficult to tell who has rescued who. Watch individuals from the Don't You Want Me Project share their stories about how their rescue dogs transformed their lives.

The Pet Valu Family is Proud to Support the Don’t You Want Me Project

Our Giving Back Program

Through our Giving Back Program, we support a range of pet-related organizations across Canada.

Together, the Pet Valu family of stores and our devoted pet lovers have:



in dollars and donations since 2010



pets through our National Adoption Weekend Events since 2012

Find Out More About Giving Back

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Pet Appreciation Month

Until June 26, Pet Valu is raising funds and collecting product donations for local pets in need. Each of the 600+ stores in the Pet Valu family are supporting animal rescues or charities in their communities, with 100% of donations stay in the local community. So far we’ve raised over $500,000 in donations to give back to local pets in need.

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Agency: Arrivals + Departures

  • CCO: Jeff MacEachern
  • Creative Team: Daniel Bennett & Aaron Woolfson
  • Lead Strategist: Nik Poon
  • Account Team: Katharine Houghton & Megan Coombes
  • Agency Producer: Brie Gowans

Production Company: Westside Studios

  • Director: Angie Bird
  • Executive Producer: Eugene Marchino
  • Line Producer: Michelle Woodward
  • DOP: Ashley Iris
  • Still Photographer: Wade Hudson
  • Still Producer: Natalie D'Urbano

Audio & Music: Oso

  • Executive Producer: Hannah Graham
  • Engineer: Leo Hicks

Editorial: Married to Giants

  • Editor: Jacqueline Pietrangelo
  • Executive Producer: Julie Axell
  • Producer: Airees Angellakis

Colour & Online: Studio Feather

  • Executive Producer: Sara Windrim
  • Producer: Chantelle Blagrove
  • Colourist: Ana Escorse
  • Online: Luke Bellissimo